It’s that time of year… Ben & Jerry’s flavour gurus have swapped their chef’s whites for pointy hats and long black cloaks, and got busy over their cauldrons to whip up the Wich’s Brew Hot Chocolate, creeping into Ben & Jerry’s Soho scoop shop.
It’s concocted from a blend of deepest darkest Chocolate Fudge Brownie and topped with cream, a Son of a ’Wich and Halloween sprinkles.
The ghoulish guys at Ben & Jerry’s have stocked their Soho scoop shop with plenty more treats too. They’ll be serving up jet-black waffle cones and topping their creepy creations with sprinkles fit for the most devoted Halloween obsessives.
Anyone dressed suitably spookily will be rewarded with a free black waffle cone and a scoop of their choice from Saturday, 28 October onwards leading up to the big day.
As well as the exclusive Halloween menu, this year they’re bringing the party to London, with dedicated headstones around their Soho home honouring flavours they have loved and lost, from White Russian to Economic Crunch.
Ben & Jerry’s is inviting fans to join them this October to raise a mug to the start of the spooky season and the demise of their Summer in Soho, which will shut its doors for the moment on Tuesday, 31 October.
The Wich’s Brew Hot Chocolate and other Halloween treats will be on sale at Ben & Jerry’s, 74 Wardour Street, London, W1F 0TE, from 20th October until 31st October.